Website optimization and promotion is a complex and time-consuming process, and it is necessary to start from comprehensive audit of the promoted website and competitors in the industry.
A complex diagnostics of the site makes it possible to determine:
The presence of the website in the catalogs of the search programs, the indicators of TCI and PR.
Website visibility for search engines.
The presence of errors that may affect the correctness of indexing the website pages.
How much the content of the website meets the requirements of search engines.
Correctness of meta tags.
Website and the most popular pages attendance.
Website crossbrowser work.
Convenience of using the website (usability, user experience).
The presence of errors in the website structure.
Presence and correctness of titles for each page and graphic elements.
And many other indicators that directly or indirectly affect the promotion of the website.
Having the information about competitors and what methods they use to promote websites it will be easier to surpass them. The audit of competitors is performed to collect information which makes possible to determine:
Approximate number of competitors' websites.
The methods competitors use for their websites promotion.
Approximate advertising budgets for the industry.
How convenient are other websites to use and how often information is updated on them.
Audience of the competitors websites and ways to attract them to your website.
Analysis of all the competitors' website systems is an important stage of website promotion, which affects the entire strategy for optimizing and promoting the your website.