Promotion of the website is a whole complex of works. Initially it is necessary to formulate a set of keywords or a semantic core, which will be used website promotion. The next step is to audit your website and competitors' websites, during which obligatory steps are taken to change the structure and content of the website. We Identify and fix possible problems in the HTML code, which may affect the optimization and promotion of the website and obstruct search engines from correctly indexing your website. Then it is necessary to check and change the texts that are available on webthe site so that they match the requirements of search engines as accurately as possible. One of the important factors affecting the position of the site in the search request results is the quotation of your resource.